Question 1

What is Overlai?

Accepted Answer

Overlai is a tool built on a mobile application for Apple and Android devices as well as a desktop Adobe™ plug-in that helps keep your photos, videos, and audio safe from being taken and used without your permission, this is called scraping. AI companies scrape your medi and data to train generative AI (text to image, text to video, text to audio / music).

You Overlai all media with the one click button on the app either  on your phone or computer before sharing / uploading anything online. This includes your own website and all social platforms. Your media will not be added to the AI datasets and sourced from. This prevents art mimicry, style mimicry, likeness of you or your loved ones, control of your photo / video / audio creations.

Question 2

Who is Overlai for?

Accepted Answer

We built Overlai for creators specifically artists, photographers, film makers, musicians, but we are also all parents on our founding team. So Overlai can and should be used for anyone uploading professional and personal media online to safeguard against AI threats.

Overlai is for parents, hobbyist to professional photographers / artists / actors / models / musicians / podcasters / YouTubers +.

Question 3

How does Overlai protect my media from AI?

Accepted Answer

We use a combination of technologies to protect your images from AI scraping. When you click protect in Overlai, we place our invisible watermak on top of your media at the same time as creating an immutable record of your metadata and the 'Do Not Train' assertion on the blockchain and the watermark links back to this record, therefore permanent metadata.

The core of our protection starts with Distributed Ledger Technology, decentralized storage, automated dataset opt-outs and advanced invisible watermarks combined with our patented technology to disrupt AI datasets.

The standardization of the opt-out process is the core of what we are doing and that stems from our work with the C2PA (OpenAI, Google, TikTok, Microsoft, Meta). As general members of the C2PA. We are currently helping build the future standard for how all of these companies view, organize, and process data.

Question 4

Why do you use Distributed Ledger Technology?

Accepted Answer

Distributed Ledger Technology provides an immutable origination point for your photos. By combining this with decentralized storage and custom rights managed contracts, Overlai establishes a tamper resistant record of your photo and the rights that are granted (or in our case, not granted) to AI crawlers.

Question 5

Why should photographers use Overlai?

Accepted Answer

Overlai is an essential part of any photographer's workflow to protect their assets from unauthorized AI use. Overlai is the first and only software application that creates a digital public record for the ownership of your files and the metadata associated with that file.

Question 6

Will I be able to "opt-in" to AI datasets and get paid?

Accepted Answer

Yes, ultimately we believe it should be a choice given to each artist to decide where/when/how their images are used in AI. We have built our solution on blockchain / DLT to ensure artists can monetize their work with complete transparency and clarity in the future. We have built a system where you can track your opted in media to see if generative AI has used it for outputs, and you'll get attribution and payment.

Question 7

Is the app free?

Accepted Answer

We have a free plan with an image limit of 30 images per month and it's reset each month. Image credits do not carry over and you can upgrade to more images at anytime.

Question 8

Because you use blockchain, do I need a crypto wallet for Overlai?

Accepted Answer

No, you don't need a crypto wallet for Overlai. Overlai utilizes blockchain technology primarily for ensuring the authenticity, ownership, and traceability of digital assets like artwork. However, users can interact with Overlai's platform without the need for a crypto wallet. They can upload, manage, and protect their digital creations using Overlai's user-friendly interface, without directly dealing with cryptocurrency or blockchain wallets.

Question 9

What kind of enterprise organizations should use Overlai?

Accepted Answer

News Media:

Leading news organizations that publish online articles, news reports, and multimedia content.

Advertising and Marketing:

Advertising agencies that create campaigns, branding materials, and promotional graphics.
Marketing firms that produce digital advertisements, social media content, and visual campaigns.

Film and Television Production:

Film production companies that produce movies, documentaries, and television shows.
Television networks that broadcast news segments, entertainment programs, and original content.

Digital Publishing:

Online publishing platforms that host articles, blogs, and digital magazines.
E-book publishers that distribute digital books, novels, and educational materials.

E-commerce and Retail:

E-commerce platforms that sell products online, including clothing, electronics, and home goods.
Retail companies that operate online stores and brick-and-mortar locations, selling a variety of merchandise.

Art and Design:

Art galleries and museums that showcase paintings, sculptures, and other visual artworks.
Design studios that create logos, branding materials, and graphic designs for clients.

Travel and Tourism:

Travel agencies that promote vacation packages, tours, and travel destinations.
Tourism boards that market cities, regions, and countries as tourist destinations.

Education and Training:

Educational institutions that provide online courses, training programs, and educational resources.
E-learning platforms that offer digital learning materials, tutorials, and instructional videos.

Healthcare and Medicine:

Healthcare organizations that create medical illustrations, diagrams, and visual aids for patient education.
Pharmaceutical companies that produce marketing materials, drug labels, and medical imagery.

Technology and Software:

Software companies that develop applications, websites, and digital platforms.
Technology firms that produce hardware, gadgets, and electronic devices.

Fashion and Apparel:

Fashion brands that design clothing lines, accessories, and footwear.
Apparel retailers that sell fashion merchandise through online stores and physical locations.

Hospitality and Events:

Hospitality businesses such as hotels, resorts, and restaurants that showcase their facilities and amenities.
Event planning companies that organize conferences, conventions, and special events.

By incorporating Overlai into their workflows, organizations across these industries can ensure the protection and integrity of their image assets, safeguarding their intellectual property rights and preserving the value of their creative work.

Question 10

What are use cases for Overlai for everyday consumers?

Accepted Answer

Protecting Personal Photos and Memories: Everyday consumers, including parents, can use Overlai to protect their personal photos and memories of children, loved ones, and special events. By watermarking their images with Overlai's technology, they can prevent unauthorized usage or replication, ensuring that their cherished memories remain private and secure.

Showcasing Artwork and Photography: Artists, photographers, and graphic designers, ranging from hobbyists to professionals, can use Overlai to showcase their creative work online. By embedding invisible watermarks into their images, they can protect their artwork and photography from unauthorized usage or theft, allowing them to share their creations with confidence on social media platforms, portfolio websites, and online galleries.

Preventing Plagiarism and Copyright Infringement: Students, educators, and writers can use Overlai to prevent plagiarism and copyright infringement in academic papers, research articles, and written content. By watermarking images used in their documents, they can deter others from unlawfully reproducing or distributing their work without permission, promoting academic integrity and respecting intellectual property rights.

Ensuring Data Integrity in Presentations and Reports: Professionals in various industries, such as business, marketing, and consulting, can use Overlai to ensure data integrity in presentations, reports, and client deliverables. By watermarking charts, graphs, and visual assets, they can authenticate the originality of their data and prevent misinterpretation or manipulation, fostering trust and credibility with stakeholders and clients.

Protecting Brand Identity and Logos: Small businesses, startups, and entrepreneurs can use Overlai to protect their brand identity and logos from unauthorized usage or misrepresentation. By watermarking their branding materials, including logos, product images, and marketing collateral, they can safeguard their brand reputation and intellectual property rights, mitigating the risk of counterfeit or imitation products in the marketplace.

Securing Digital Assets in Online Marketplaces: Consumers buying and selling products on online marketplaces, such as Etsy, eBay, and Shopify, can use Overlai to secure their digital assets and product images. By watermarking product photos with Overlai's technology, sellers can deter unauthorized copying or redistribution of their images, protecting their product listings and maintaining a competitive edge in the e-commerce landscape.

Overall, Overlai offers a versatile solution for everyday consumers to protect their personal photos, creative work, and digital assets across various contexts and scenarios. By incorporating Overlai into their digital workflows, consumers can safeguard their privacy, preserve their intellectual property rights, and promote a culture of respect and authenticity in the online environment.

Question 11

What if the metadata was removed? Isn't it as easy as taking a screenshot to do that? What happens if you upload an image with C2PA metadata to Instagram, then feature accounts screenshot it and reshare it to feature your work?

Accepted Answer

The metadata will always be removed, that is our base level assumption. The C2PA standard is being adopted by these companies and part of the C2PA standard is using watermarks to recover the stripped metadata. Our watermark is part of the C2PA standard, therefore any company adopting C2PA metadata will read our watermark and then recover the associated metadata for that image.

Essentially, we park the metadata somewhere else right away and in a permanent fashion. Then the watermark acts as a QR code of sorts, to go back to the metadata of that image. This would be useless by itself until there's widespread adoption and recognition of our watermark and that's where the C2PA standard comes into play.

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